As it appears So Sharp has shut down it’s website and is due to leave the Daily Deal industry within Australia. DealWatch is still waiting on an official announcement from Former So Sharp CEO, Daniel McDonald. As it appears, Daniel’s LinkedIn title is now “Seeking new opportunities” and has removed all reference to So Sharp.
Just recently So Sharp were involved in a Kitchen Mixer incident with illegitimate Suppliers, subsequently So Sharp was forced to refund over 3000 kitchen mixers at a huge loss. We believe this may have had a large impact on the decision to close shop. Nevertheless it just goes to show the Daily Deal industry can be a “make it, or break it” arena. The industry is not forgiving based on it’s hugely competitive characteristic, one mistake can ruin brand reputation and allow competitors to strive.
It is unknown whether So Sharp has plans to sell it’s customer base to a nearby competitor, as of Tue 28th of August their domain was a blank page. With the large traffic still heading to the domain, one might assume they might redirect the entire domain to a competitor.
We will update this post once we hear back from the Former So Sharp CEO.
About So Sharp
So Sharp joined the group buying space in 2011 and has since had a huge impact on the Industry. Leading the way mostly for Online Deals, but tailored a unique range of Local Deals – such as Massages, Restaurants etc.